We are changing the point of view!

PRC Holding Group

We are a marketing and PR agency that will take care of your image and brand. We support our clients in building effective marketing and public relations activities. PRC Group has been operating across Poland for 20 years, with offices in Katowice and Warsaw. We have everything you need – experience, a seasoned team, expert support and an extensive portfolio. Every cooperation is a challenge for us, in which we put 100% of our attention, creativity and commitment.

Brand launches, marketing strategies, crisis rescue, image change, anniversaries, special events, social media support (Facebook, Instagram, TikTok, LinkedIn), press advocacy, video production, custom publishing – these are just some of the things we can do for you.

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Our offer

Public Relations

Public relations is more than just a press release. It is a communication strategy, media relations, crisis preparedness, and the ability to tell stories in a way that engages and builds trust. At PRC, we plan and implement PR activities based on data, experience, and an understanding of the media market.

Marketing B2B

We specialize in B2B marketing, supporting companies in effective communication with their business partners. We have been operating on the market for 20 years, helping to build lasting relationships and generate valuable leads.

Graphic design and branding

We create images that not only look good, but also work well. From the idea for a name, through the logo, visual identity, and key visuals for the campaign, to packaging—we build brands that are consistent, recognizable, and ready to operate across various communication channels.

Social Media

Effective social media is more than just a nice feed. It’s a strategy, content that works, and a team that knows algorithms like the back of their hand. We build communities, create engaging content, and manage profiles that truly support your business.

Digital advertising campaigns

We run advertising campaigns where your customers are – on Facebook, Instagram, Google, TikTok, and LinkedIn. We combine precise targeting with refined creativity and daily optimization to achieve specific goals: sales, leads, reach, and visibility.

Influencer Marketing

A well-chosen influencer is no accident—it’s the result of strategy, data, and intuition. We combine all three to ensure your brand gets a real return on investment.

Video and clip production

Video is currently the most powerful form of communication. It helps attract attention, build emotions, and effectively communicate about a brand. At PRC, we create videos that make sense—strategically, aesthetically, and commercially. From concept to publication, we offer comprehensive services and fully understand our clients’ goals.

Crisis management

Companies can be divided into those that have already gone through a crisis and those that have yet to face one. At PRC, we have been supporting brands, institutions, and leaders in crisis situations for over 20 years—in preparation and prevention, when crises erupt, and when trust needs to be rebuilt. Our actions are based on experience, procedures, and knowledge of the media landscape.

Our offer

Media Relations and Press Advocacy

Medicine, investment, infrastructure, culture, education, ecology, construction industry, trade fairs…We are everywhere they need us….


Crisis management

If something can go wrong, it will go even worse. Instead of wondering when a crisis will happen, it is better to think in advance about how to manage it….


Social Media

Facebook, Instagram, Snapchat, Twitter, LinkedIn and even TikTok. On all platforms, we run profiles, create advertising campaigns….


Events

How do you organise an event? We know this very well. Events with youtubers, events for children, anniversaries events for companies – it’s an everyday occurrence for us….

Advertising campaigns

We will show you how to create advertising campaigns that attract attention. To meet the needs of our clients…


Custom Publishing

Have you wondered why brands need custom publishing? An in-house medium is one of the more interesting solutions for communicating…


Courses

‘How does marketing affect sales?’, “Public relations in practice”, “Social media for business”….


Strategic documents

Professionally prepared strategy documents are one of the key elements of efficient business management….

Portfolio

Our team

Sebastian Chachołek
Management Board Advisor

Adviser to the Board of Directors of the PRC Holding Group. PR expert and commentator since 1994. Founder of one of the first PR agencies in Silesia and Zagłębie. Mediator in collective disputes in the energy, mining and chemical industry. Author of over 100 articles and publications.

A creator of successes and a master of the retort. Sometimes seems to have projects ready in his head before he even thinks of them. Author of the script for the third part of ‘Mission Impossible“, featuring the PRC Group team instead of Tom Cruise. After work, dad to Frank and Johnny, who fully exhaust his free time.

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Marek Skała
Management Board Advisor

Good spirit of the agency. Owner of the MEGALIT Training Institute, trainer and coach. He deals with leadership and motivation, change management. He is also a motivational and content speaker, conducts business and motivational meetings, galas for companies and their clients. Award-winning trainer, business journalist and PR expert in training and image creation.

As the name suggests, our mainstay in difficult situations. He is very fond of DIY, which he even wrote a book about “Manipulation Disenchanted‘’. On a day-to-day basis, you never know where he is, but he is always there when we need him. Whatever the situation, he maintains his cheerfulness and infects everyone around him with optimism.

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Michał Raszka
Board Member

Several years of professional experience. Completed over 100 image, marketing campaigns. Creator of strategic documents. Co-author of CSR projects awarded in nationwide competitions. Academic lecturer, commentator in media including TVN, Polsat, TVP, Gazeta Wyborcza, Onet.pl, WP.pl, Wirtualnemedia.pl.

A sympathiser of the PKP, at least once a week he likes to travel from Warsaw to Katowice and from Katowice to Warsaw, where he lives. During this time, he devours books, listens to podcasts and sleeps it off. Unless, of course, he is preparing a marketing-social-political commentary for the media 🙂 Among the Smurfs, he would certainly find himself in the role of Dragonfly.

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Ewelina Ślusarczyk
Acting Director of Finance

She has more than 10 years of experience. At PRC Holding Group, she works in the position of Acting. Director of Finance. Determined and effective in chasing everyone for invoices and settlement of business trips. A most valuable person on pay day, which she transfers to our account.

The financial queen. Her room is a real escape room built from binders, documents and office equipment. She counts, documents and books. She puts budgets together and coordinates contract provisions. Our candidate for Dancing with the Stars. After Ewelina, you don’t need to vacuum any dancefloor during team-building events. She sweeps everyone up.

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Justyna Chachołek
Project Manager

Speaks little, thinks fast. With a wealth of professional experience, she often assists us with practical advice when we are working on projects for clients. She often smiles, which makes everyone around her feel better.

Privately, Justyna is the wife of King Julian and a lover of Vistula. She often goes to the capital of the Silesian Beskids with her sons: Jasiek and Franek. They spend time there very actively, which, however, can hardly be described as rest. That is why she very much enjoys coming back to our office, where she can finally breathe.

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Bartosz Matan
Lawyer

Specialist in paragraphs and financial statements. He juggles numbers and code articles better than Cristiano Ronaldo. We make agreements with him and he always honours them. A wizard when it comes to signing documents with the trusted profile.

Bartek is a lover of cooking (although you can’t see it from him at all). He loves staying active and exploring different parts of the country and the world, especially through the prism of regional drinks. He has a lot of different responsibilities, but holy peace of mind is priceless to him.

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Adrian Ligorowski
Account Manager

He took his first journalistic steps at the EGIDA Student Radio Studio. For three years, he gathered professional experience in the Katowice centre of the news television channel TVN24. He was responsible for efficient and comprehensive coverage of cultural, political and social events. He is one of the most creative members of our team.

A compulsive devourer of TV series, English football and deep-fried burgers. Adrian records podcasts and shoots TikToki during the day and catches up on HBO at night. He dreams of moving to Berlin, but for now the only sentence he knows how to say in German is ‘Alles gute zum geburtstag!’. On TikTok, he runs the channel ‘The situation is like this’.

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Anna Deląg
Account Manager

She is passionate about developing creative – and above all effective – social media marketing strategies. Ania is a born specialist in engaging campaigns and building a positive brand image in the virtual space.

She graduated from the AGH University of Science and Technology in Krakow with a degree in Social Media & Content Marketing. She focuses on a holistic approach to the client, carefully analysing their needs and goals. Privately – Ania is a soulful person and a person you can count on in every situation. A mental coach, she loves children and animals.

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Tobiasz Wierzgoń
Account Executive

With a master’s degree in Journalism and Social Communication, he is passionate about spotting trends and creating content that not only looks good but also works. He knows that algorithms change, but good ideas and authenticity never go out of style.

He understands the mechanisms of communication and can translate even the most complex topics into neat, engaging posts. He has a nose for viral content, and his social media posts always hit the mark – the hearts of the audience (and the reach statistics too). He loves digging into insights, does his research like a passionate detective, and treats unconventional solutions as a starting point, not a goal.

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Milan Sołtysik
New Business Specialist

A team support specialist who persistently takes on difficult tasks, relieving others and helping to increase work efficiency. He always approaches topics in an unconventional way and responds flexibly to changing needs. He is constantly developing his marketing skills, which makes his assistance not only efficient but also substantive. Privately, he is passionate about music, art, and plants, which enriches his creative approach to everyday challenges.

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Mateusz Czech
Senior Graphic Designer

Graduate of the Academy of Fine Arts in Katowice in graphic design with a specialisation in graphic design. He has ten years of experience. Responsible for graphic creations prepared for PRC Holding Group clients. Creates parallel worlds of our clients with a distance to reality. Turns pixels into works of art.

After work, he looks for inspiration in computer games and Japanese culture. Lover of sweets, especially shortcakes that make the world more beautiful. Occasionally wanders into a nearby pub, setting new paths in life on the way back.

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Edyta Bagińska
Graphic Designer

Trained as a computer scientist and graphic designer. She has many years of experience in graphic design and DTP. She is responsible for graphic creations prepared for PRC Holding Group clients. She has a passion for creating various imposition compositions, weighing paper weight in her fingers.

She works two jobs, taking overtime as the best mum in the world. She is very critical of herself and others. She is annoyed by people’s stupidity, so she always has some reason to complain about the reality around her. However, when it comes to socialising, she is the soul of the person.

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Danuta Buras
Video producer

One of the more twisted people in our crew. Perhaps that’s why her speciality is making reels. On a day-to-day basis, Danusia is mainly responsible for the company’s audiovisual sphere – from creating Facebook graphics, to the aforementioned reels, to editing materials from conferences or workshops.

She likes to be close to people, and people like to be close to her, which is probably why she’s more often on client trips than in the office. If you happen to catch her on location, she is known to infect everyone with her positive energy. The time she spends after work is devoted to her greatest passions: painting, urbex and… rubber duckies, her collection of which is constantly growing.

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Kasia Jaworska
Asystentka Zarządu

She provides irreplaceable support to the CEO and the entire team, combining assistant duties with comprehensive management of the HR department. She is responsible for document circulation, invoice processing, and office organization. Thanks to her commitment and excellent work organization, she ensures the efficient flow of information and the effectiveness of administrative processes.

She is communicative, open, and kind—always willing to help both colleagues and clients. She believes that a good atmosphere in the workplace and a positive attitude translate into the success of the entire team.

Privately, she is a mother of two wonderful children. She likes to spend her free time with her family – traveling, discovering new places, and actively relaxing outdoors. For her, this is the best way to maintain balance and regenerate energy.

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Izabella Laskowska
Board Member

Since 2000, media training trainer. In addition, member of a group of public relations specialists carrying out selected projects in the field of social communication of individuals, institutions and companies with particular emphasis on communication in crisis situations. Lecturer at the Higher School of Management and Law in Warsaw.

Specialist and adviser in social communication and public relations. Since 1999, she has been involved in shaping the image of individuals and institutions and providing advice on communication in crisis situations; she has held the position of both adviser and director in charge of the social communication office on several occasions.

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Piotr Dzik
Market Research Expert

Specialist in projects of evaluation of information and promotion activities of the European Funds, including the author of an expert opinion on the visual identification system of the National Cohesion Strategy 2007-2013. He conducts research and publishes in the field of visual identification systems of territorial units.

Academic trainer, advisor, consultant, analyst and practitioner with over 20 years of experience in the field of marketing communication, promotion, advertising and public relations. Graduate of political sciences and sociology at the University of Silesia in Katowice. Creator and co-author of more than 30 promotion strategies in territorial marketing.

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