We are changing the point of view!

PRC Holding Group

We are a marketing and PR agency that will take care of your image and brand. We support our clients in building effective marketing and public relations activities. PRC Group has been operating across Poland for 20 years, with offices in Katowice and Warsaw. We have everything you need – experience, a seasoned team, expert support and an extensive portfolio. Every cooperation is a challenge for us, in which we put 100% of our attention, creativity and commitment.

Brand launches, marketing strategies, crisis rescue, image change, anniversaries, special events, social media support (Facebook, Instagram, TikTok, LinkedIn), press advocacy, video production, custom publishing – these are just some of the things we can do for you.

Our offer

Media Relations and Press Advocacy

Medicine, investment, infrastructure, culture, education, ecology, construction industry, trade fairs…We are everywhere they need us….


Crisis management

If something can go wrong, it will go even worse. Instead of wondering when a crisis will happen, it is better to think in advance about how to manage it….


Social Media

Facebook, Instagram, Snapchat, Twitter, LinkedIn and even TikTok. On all platforms, we run profiles, create advertising campaigns….


Events

How do you organise an event? We know this very well. Events with youtubers, events for children, anniversaries events for companies – it’s an everyday occurrence for us….

Advertising campaigns

We will show you how to create advertising campaigns that attract attention. To meet the needs of our clients…


Custom Publishing

Have you wondered why brands need custom publishing? An in-house medium is one of the more interesting solutions for communicating…


Courses

‘How does marketing affect sales?’, “Public relations in practice”, “Social media for business”….


Strategic documents

Professionally prepared strategy documents are one of the key elements of efficient business management….

Portfolio

Our team

Sebastian Chachołek
Management Board Advisor

Adviser to the Board of Directors of the PRC Holding Group. PR expert and commentator since 1994. Founder of one of the first PR agencies in Silesia and Zagłębie. Mediator in collective disputes in the energy, mining and chemical industry. Author of over 100 articles and publications.

A creator of successes and a master of the retort. Sometimes seems to have projects ready in his head before he even thinks of them. Author of the script for the third part of ‘Mission Impossible“, featuring the PRC Group team instead of Tom Cruise. After work, dad to Frank and Johnny, who fully exhaust his free time.

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Łukasz Dziedzic
Board Member

She holds the position of General Manager at PRC Holding Group. This means that he generally knows everything about the company and its employees. A tenacious negotiator, a pedantic organiser, a creative pr officer and a fair supervisor. Has over 12 years of experience in media and PR. An extremely important figure in the team. Our bonuses and rewards depend on him😊.

He is crazy about bicycle sports and good music. When he gets bored on his bike he goes from Katowice to Tychy for a beer. But he is rarely bored as he usually conquers some mountain routes on his bio. He participates in the coolest festivals from Fest-Festival through Męskie Granie, Tauron Nowa Muzyka to SnowFest in Szczyrk.

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Marek Skała
Management Board Advisor

Good spirit of the agency. Owner of the MEGALIT Training Institute, trainer and coach. He deals with leadership and motivation, change management. He is also a motivational and content speaker, conducts business and motivational meetings, galas for companies and their clients. Award-winning trainer, business journalist and PR expert in training and image creation.

As the name suggests, our mainstay in difficult situations. He is very fond of DIY, which he even wrote a book about “Manipulation Disenchanted‘’. On a day-to-day basis, you never know where he is, but he is always there when we need him. Whatever the situation, he maintains his cheerfulness and infects everyone around him with optimism.

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Michał Raszka
Board Member

Several years of professional experience. Completed over 100 image, marketing campaigns. Creator of strategic documents. Co-author of CSR projects awarded in nationwide competitions. Academic lecturer, commentator in media including TVN, Polsat, TVP, Gazeta Wyborcza, Onet.pl, WP.pl, Wirtualnemedia.pl.

A sympathiser of the PKP, at least once a week he likes to travel from Warsaw to Katowice and from Katowice to Warsaw, where he lives. During this time, he devours books, listens to podcasts and sleeps it off. Unless, of course, he is preparing a marketing-social-political commentary for the media 🙂 Among the Smurfs, he would certainly find himself in the role of Dragonfly.

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Ewelina Ślusarczyk
Acting Director of Finance

She has more than 10 years of experience. At PRC Holding Group, she works in the position of Acting. Director of Finance. Determined and effective in chasing everyone for invoices and settlement of business trips. A most valuable person on pay day, which she transfers to our account.

The financial queen. Her room is a real escape room built from binders, documents and office equipment. She counts, documents and books. She puts budgets together and coordinates contract provisions. Our candidate for Dancing with the Stars. After Ewelina, you don’t need to vacuum any dancefloor during team-building events. She sweeps everyone up.

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Justyna Chachołek
Project Manager

Speaks little, thinks fast. With a wealth of professional experience, she often assists us with practical advice when we are working on projects for clients. She often smiles, which makes everyone around her feel better.

Privately, Justyna is the wife of King Julian and a lover of Vistula. She often goes to the capital of the Silesian Beskids with her sons: Jasiek and Franek. They spend time there very actively, which, however, can hardly be described as rest. That is why she very much enjoys coming back to our office, where she can finally breathe.

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Bartosz Matan
Lawyer

Specialist in paragraphs and financial statements. He juggles numbers and code articles better than Cristiano Ronaldo. We make agreements with him and he always honours them. A wizard when it comes to signing documents with the trusted profile.

Bartek is a lover of cooking (although you can’t see it from him at all). He loves staying active and exploring different parts of the country and the world, especially through the prism of regional drinks. He has a lot of different responsibilities, but holy peace of mind is priceless to him.

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Marek Szeles
PR Expert

Journalist, press officer, copywriter. Specialises in crisis situations, creation of communication and media strategies. Co-author of many creations for PRC Holding Group clients. A collision of experience and creativity. Master of language and copywriting. The most difficult topics are the easiest for him.

Regardless of the situation outside the window, he is always cheerful. At the same time, he loves both atmospheric and office storms. He says that age is a state of mind and not an entry on an identity card. He is an extrovert who has always had his way with every minority. He abhors xenophobia and ostracism.

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Adrian Ligorowski
Account Manager

He took his first journalistic steps at the EGIDA Student Radio Studio. For three years, he gathered professional experience in the Katowice centre of the news television channel TVN24. He was responsible for efficient and comprehensive coverage of cultural, political and social events. He is one of the most creative members of our team.

A compulsive devourer of TV series, English football and deep-fried burgers. Adrian records podcasts and shoots TikToki during the day and catches up on HBO at night. He dreams of moving to Berlin, but for now the only sentence he knows how to say in German is ‘Alles gute zum geburtstag!’. On TikTok, he runs the channel ‘The situation is like this’.

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Anna Deląg
Account Manager

She is passionate about developing creative – and above all effective – social media marketing strategies. Ania is a born specialist in engaging campaigns and building a positive brand image in the virtual space.

She graduated from the AGH University of Science and Technology in Krakow with a degree in Social Media & Content Marketing. She focuses on a holistic approach to the client, carefully analysing their needs and goals. Privately – Ania is a soulful person and a person you can count on in every situation. A mental coach, she loves children and animals.

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Magdalena Kuszek
Account Manager

Queen of #hashtags. She mixes Facebook posts with a pinch of press releases, warms up with PR expertise and embellishes with linguistic finesse. When preparing industry magazines for a client, she is as demanding as the editor-in-chief of the Washington Post.

In her spare time, she creates cakes that are insane in taste and appearance. If she ever wants to open a cake shop, she has a chance of market success. She knows as much about promotion as she does about baking all kinds of sweets. For now, she has no intention of doing so. Thanks to Magda, every business trip passes in an instant because her face does not close……

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Weronika Machnik
Account Executive

Quite a few people who meet Veronika often get her name wrong and call her ‘Victoria’ at first, although according to some, her middle name should be ‘Copywriter’. Words are definitely her speciality, which is why she catches even the slightest linguistic slip or typo in a flash. Veronica is not intimidated by long specialised texts, press releases or creative posts for social media.

Writing is something she definitely excels at. In addition to enchanting others with words, she also enjoys enchanting with cakes and desserts, which can sweeten even the most dreary day. A lover of all cats, she is also a regular attendee of concerts and music festivals.

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Martyna Fudel
Account Executive

A young, creative soul of internet marketing and an advocate of out-of-the-box solutions, which she introduces with passion and commitment, giving each project an individual character and freshness. Martyna keeps up to date with the latest trends in SoMe – none escape her attention. She is a final-year student of promotional and crisis communication and a volunteer at Student Radio Egida, where she also constantly introduces innovative ideas and injects her creativity.

Outside of work, she is relentless in developing her skills, with a particular affinity for the fashion industry. Martyna is not afraid of challenges and is constantly looking for new inspirations. She loves discovering new places and is fascinated by street art, which perfectly resonates with her artistic sense.

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Martyna Bąkowska
Graphic Designer

Graduate of the Academy of Fine Arts in Katowice. She deals with both graphic and motion design. Martyna has over fifteen years of experience in the industry, and she started her adventure with graphics at the age of nine, designing amateurishly for blogs. After working hours, spent on creating creative projects for our clients, she runs and explores brand new places on the map of Katowice in the process.

Martina is fascinated by Latino culture, so in her free time she learns Spanish and dances bachata. She is a metropolitan soul who loves to travel and discover new European capitals.

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Aleksandra Kutz
Expert

A respected figure in the world of motorcycling, he actively rides a motorbike, organises motorbike championships and is a rally driver. She paints and designs and practises martial arts in her spare time. Involved in charitable causes for quality of life and social awareness.

Artist and journalist. Media personality. Promoter of culture and art. Director of music videos and documentaries. Development director of the literary quarterly ‘Literacje’ under the auspices of the Institute of Polish Literature at the University of Warsaw. Hosts television and radio programmes.

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Maciej Karczyński
Expert

Next to media and PR, sport is his greatest passion. Over the years, he has led and managed a sports club, including raising funds and creating the club’s image. Since 1991, he has worked in the police, e.g. in the anti-terrorist company, the Department for Drug Crime, the Central Bureau of Investigation. In 2004 he began working with the media.

Former spokesman for the Internal Security Agency and the Voivodeship Police Commander in Szczecin and the Capital Police Commander in Warsaw. He graduated in sociology from the University of Szczecin. He also obtained the title of sports manager at the University of Tourism and Recreation in Warsaw.

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Dariusz Kryszk
Expert

Lecturer at the University of Wrocław. Conducts scientific research in the field of PA in armed conflicts and the role of media in modern military operations). From 2000 to 2007, as an academic teacher, he was the Press Officer to the Commander-in-Chief of the National Defence Academy.

Between 2007 and 2016, he was the chief specialist of the Press and Information Department and the Department of Social Communication of the Ministry of Defence. He was responsible for strategic communication, public information management, institutional cooperation with the media. Author of the Public Affairs strategy for the professionalisation of the Polish Army and the involvement of the Polish Military Contingent in Afghanistan.

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Mateusz Czech
Senior Graphic Designer

Graduate of the Academy of Fine Arts in Katowice in graphic design with a specialisation in graphic design. He has ten years of experience. Responsible for graphic creations prepared for PRC Holding Group clients. Creates parallel worlds of our clients with a distance to reality. Turns pixels into works of art.

After work, he looks for inspiration in computer games and Japanese culture. Lover of sweets, especially shortcakes that make the world more beautiful. Occasionally wanders into a nearby pub, setting new paths in life on the way back.

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Edyta Bagińska
Graphic Designer

Trained as a computer scientist and graphic designer. She has many years of experience in graphic design and DTP. She is responsible for graphic creations prepared for PRC Holding Group clients. She has a passion for creating various imposition compositions, weighing paper weight in her fingers.

She works two jobs, taking overtime as the best mum in the world. She is very critical of herself and others. She is annoyed by people’s stupidity, so she always has some reason to complain about the reality around her. However, when it comes to socialising, she is the soul of the person.

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Danuta Buras
Video producer

One of the more twisted people in our crew. Perhaps that’s why her speciality is making reels. On a day-to-day basis, Danusia is mainly responsible for the company’s audiovisual sphere – from creating Facebook graphics, to the aforementioned reels, to editing materials from conferences or workshops.

She likes to be close to people, and people like to be close to her, which is probably why she’s more often on client trips than in the office. If you happen to catch her on location, she is known to infect everyone with her positive energy. The time she spends after work is devoted to her greatest passions: painting, urbex and… rubber duckies, her collection of which is constantly growing.

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Izabella Laskowska
Board Member

Since 2000, media training trainer. In addition, member of a group of public relations specialists carrying out selected projects in the field of social communication of individuals, institutions and companies with particular emphasis on communication in crisis situations. Lecturer at the Higher School of Management and Law in Warsaw.

Specialist and adviser in social communication and public relations. Since 1999, she has been involved in shaping the image of individuals and institutions and providing advice on communication in crisis situations; she has held the position of both adviser and director in charge of the social communication office on several occasions.

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Piotr Dzik
Market Research Expert

Specialist in projects of evaluation of information and promotion activities of the European Funds, including the author of an expert opinion on the visual identification system of the National Cohesion Strategy 2007-2013. He conducts research and publishes in the field of visual identification systems of territorial units.

Academic trainer, advisor, consultant, analyst and practitioner with over 20 years of experience in the field of marketing communication, promotion, advertising and public relations. Graduate of political sciences and sociology at the University of Silesia in Katowice. Creator and co-author of more than 30 promotion strategies in territorial marketing.

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