Instagram is constantly changing. Both in terms of the algorithm and the ability to publish content and, therefore, interact with the viewer. Instagram is no longer just a classic feed, but also Insta Stories, IGTV, the ability to do live shows and private messages. The constant changes and the significant growth in Instagram users make it increasingly difficult to achieve really high post reach. There is no single, tried-and-tested method that will guarantee success in all conditions, as every profile has a different audience base. However, we have 5 tips for you on how to increase your reach on Instagram, which are the foundations of a well-run profile.
Create original content
Interesting photos, unusual video content and a fresh perspective on a topic – these are still the best ways to attract the largest possible audience. Monotony and stagnation in posts is something that not only Instagram users dislike, but also the app itself. This is why it promotes those who stand out in some way from others posting similar themed content. However, it is important to remember that original content is unfortunately not always valuable content. But we’ve probably all got used to that by now, haven’t we? No one is surprised that a meme featuring Taylor Armstrong shouting at a white cat is able to attract more viewers than material on saving water in big cities. Such is the charm of the internet.
Remember to be regular
If you want your social media activities to deliver results, you need to remember to be regular and systematic with the content you publish. It doesn’t matter if it’s Instagram, Facebook or YouTube. This principle works everywhere. With so much content coming online every day, getting your audience used to your product is key. Regular publications, optimised on the basis of current statistics, will appear much more often on your audience’s screens than those published sporadically.
Use hashtags
Hashtags on Instagram work in exactly the same way as on Twitter. They are almost limitless catalogues of photos of specific places, buildings, events and people. However, to make them work properly and increase the reach of your posts, you need to use them with your head. Adding tags blindly will make your content reach people who are looking for something completely different from what you have to offer them on Instagram. Hashtags relevant to the content, on the other hand, will increase the chances of reaching your target audience. The optimum number of hashtags is around 10-15 per post. The maximum you can use is as many as 30.
Be active, talk to your audience
Publishing a photo or a short video is only the beginning of your interaction with your followers. Try to be proactive and respond in real time to the comments that appear under your post. Also try to engage people by asking questions or asking them to recommend a series or book. Additionally, watch other profiles, tag them and comment on the content they post.
Realise the potential of Insta Stories
It has to be said that Snapchat-inspired Stories on Instagram has proved to be a hit. People have gone crazy for this feature and post loads of unique content there every day, which irretrievably disappears after 24 hours. Why are Insta Stories so popular? They are usually very natural, spontaneous and undirected. They expand on the themes published in standard posts and show what goes on behind the scenes. They are an ideal tool for getting the message across quickly.
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