Listeners point out that podcasts are a source of knowledge that they did not learn in schools and universities. They also appreciate raising the awareness of the audience in the context of, for example: finance or health. Finally, they are an interesting and inspiring alternative for spending free time. They can also be an effective promotional tool for your company. How do you make a company podcast? What do you need to get started? And why is it worth it?
Company podcast
Podcasts can be used both as a form of external communication and internally. Let’s start with the latter option. If your team is not feeling the newsletters and intranet and there is no room in the office for the old-fashioned bulletin board, podcasts may be the option that will benefit the company the most and facilitate overall communication.
– can be listened to while working, while doing other activities
– are the original channel for informing about all kinds of changes and news in the company
– provide an opportunity to deepen a particular topic
When it comes to external communications, a corporate podcast acts like an advertisement. But definitely less flashy and more focused on substance. By telling the story of your business, you can catch the attention and interest of potential customers and business partners in your products/services. This is another piece, after your website and social media, that makes up the jigsaw of your company image.
You can do a podcast on your own, with your employees or interesting people, experts from outside, who will make your programme more interesting. Pulling this wagon in a one-man show is the most difficult task, which will require not only a great deal of knowledge on the part of the presenter, but also a good deal of charisma to attract listeners and keep them for longer. This is not unfeasible, although for podcast rookies it can cause quite a bit of trouble.
Record!
This is the most important advice you can give and get at the start of your podcasting adventure. Keep recording, keep trying, keep experimenting and keep publishing. Some episodes will come out better, others worse, but you’re sure to learn lessons from each one that will make your content both substantively and technically at an ever higher level.
Before you start recording, you will need a good script that will tie all the content you want to convey into a coherent whole. A microphone will also come in handy so that the sound you upload to the web is of good quality and a relatively quiet location. If you can’t afford a professional studio, you can record in a small room where no echo is created. Then edit, frame and you can easily upload the premiere episode to one of the available platforms e.g: Anchor or Spreaker, which in turn will allow you to go live with your podcast project on Spotify, Apple Podcasts or Google Podcasts.
And if you need help with your podcast, get in touch!
*according to research conducted by LoveBrands Group and SW Research
Adrian Ligorowski
Account Manager
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