ADVERTISING ON INSTAGRAM STEP BY STEP
We should start by saying that if you want to promote your posts on Instagram, you must have a business account. Despite the rapid development of the platform, private accounts still do not have this option.
Moving on to the substance, how do you start promoting your first post on Instagram? There are two ways to do it: directly from the smartphone app or from Facebook’s Ads Manager. The second way, however, requires linking two accounts. It does, however, give you far more options. In this article, we will look at ads in the Instagram app, and we will get through the Ads Manager another time.
CAMPAIGN CREATED WITH THE INSTAGRAM APP
Once you have published an eye-catching photo or an interesting video with original content, an option ‘Create ad’ will appear below the post. By clicking on it, you start creating your advert! You have 3 options for achieving your goals. Just choose the one that interests you most.
The first is aimed at increasing the number of people watching your profile. If you choose the second option, you encourage people to visit your website, online shop, blog, etc. ‘Your Direct Messages’ is a solution for accounts that want to redirect the observer to a private message.
Let’s look at the first option!
The next steps are a little more complicated, as you have to choose the audience you would like to target. You can choose the automatic way, but then Instagram will decide who your ad will go to. These will be people similar to those who have followed you so far. If you don’t feel comfortable defining your group to begin with, you can use this option.
How do I create manual targeting?
You must specify the location of your audience, indicate interests, gender and age. You can indicate specific cities, countries or regions, but also specify an exact address with a radius of up to 30 km. By indicating interests, you can target, for example, fans of sports, fashion or comedy TV shows. At the top of the panel, you can observe the potential reach of your ad. Try it, test it, have fun.
The final step in creating a campaign on Instagram is to determine the amount you want to spend and the length of time your ad will be displayed. By moving the sliders for budget and number of days, Instagram automatically estimates your reach. You decide for yourself what result you want for your promotion. However, a daily limit of £10-20 is the minimum. Try not to go below, as your advertising will be ineffective. You check the summary and you’re done! Of course, you first need to link your debit/credit card to your account, from which the funds will be drawn.
Remember, however, that your ad should stand out from other content and have the right technical parameters. This is half the success of your campaign. Below are the requirements for ads in news stories on Instagram.
Image size
Square
Minimum resolution (600 x 500 pixels)
Maximum resolution (1936 x 1936 pixels)
Horizontal
Minimum resolution (600 x 315 pixels)
Maximum resolution (1936 x 1936 pixels)
Vertical
Minimum resolution (600 x 750 pixels)
Maximum resolution (1936 x 1936 pixels)
You can also use the ‘Trim image’ option in the ad creator to customise your ad.
Rozmiar filmu
Rozmiar pliku wideo nie może przekraczać 4 GB.
Reklamy wideo w Aktualnościach mogą trwać do 120 sekund.
Text length
The text you use in your ad on Instagram will appear below the image and can be a maximum of 2,200 characters.
Ratio
The aspect ratio of an ad on Instagram depends on the format:
Square: 1 : 1
Horizontal: 1,91 : 1
Vertical: 4 : 5
When creating advertising campaigns on Instagram, it is worth thinking about the target audience and selecting appropriate, unusual material for publication. The most important thing is to stand out, inspire your audience and make your message interesting. Keep in mind the specifics of this portal and you will be able to run campaigns at a low cost.
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