Public relations

Bird Love!

Behind us is the 4th edition of Ptaszkowy Love, our favourite project, for which we received the ‘Best Social Action in Poland’ award in the most prestigious competition for the retail industry – the PRCH Retail Awards.

As part of a campaign to celebrate Valentine’s Day, the 3 Stawy Shopping Centre in Katowice turned into a giant carpenter’s workshop. Crowds of local residents built 400 nesting boxes, which they then took with them to hang in gardens and parks to help rebuild the city’s bird population. The owl and bat boxes we assembled in the gallery were hung in the Three Ponds Valley. As a result, there will be fewer mosquitoes and more of our flying winged friends in this park frequented by the citizens of Katowice.

PS Bird Love was also on the shortlist of nominees of the pan-European International Council of Shopping Centres ICSC Solal Marketing Awards.

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