Blog
Hooks, or the art of attracting attention. How to grab the viewer’s attention in the first few seconds of a video on TikTok or Instagram
In today's reality, where stimuli attack us from all sides, because everyone is fighting for the viewer's attention, the first seconds of videos on TikTok
Experiences and desires instead of needs and benefits. That is, how to promote a tourism product?
Have you noticed how different tourism organizers, hotels, resorts, and increasingly often spas promote their products? Instead of describing how beautiful their rooms are and
TikTok supporting local artists?
TikTok is a unique space with over 100 million users in Europe alone. The numbers speak for themselves! It is one of the fastest-growing social
Internal Pr – what is it and why is it worth it?
Proper communication of any company with the outside world should take place in an organised and planned manner. This includes PR strategies and activities, advertising
The book of Job and the plagues of Egypt or an image crisis
Surely you associate Job and his series of incredible misfortunes. And the ten Egyptian plagues that shook the unmoved Pharaoh? From such cataclysms no one
What to do when advertising doesn’t work – or the 5 most common mistakes in advertising systems (Facebook, Instagram, LinkedIn)
The ad manager is an environment in which it is easy to get lost, whether on Facebook or LinkedIn, so it is not surprising that
EFFECTIVE ADVERTISING IN SOME
Is low-budget advertising on Facebook effective? Can Facebook advertising with a low budget be effective? Is it possible to promote a post for £5? What
REELS – stand out… or die!
Instagram is just about pretty pictures? Not anymore! Since last year, the giant among social networks has made it possible for its Polish users to
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