Blog

Business, Marketing

Experiences and desires instead of needs and benefits. That is, how to promote a tourism product?

Have you noticed how various tour operators, hotels, resorts and, increasingly, spas promote their product? Instead of describing what beautiful rooms they have and how

Marketing, Social media

TikTok supporting local artists?

TikTok to wyjątkowa przestrzeń, która tylko w Europie liczy sobie ponad 100 milinów użytkowników. Liczby mówią same za siebie! To jedna z najszybciej rozwijających się

Marketing

Spokesperson vs journalist. Buddies or enemies?

No one wins with the media. This is a truism as clear as day. A spokesman in a confrontation with a journalist has as good

Public relations

Internal Pr – what is it and why is it worth it?

Proper communication of any company with the outside world should take place in an organised and planned manner. This includes PR strategies and activities, advertising

Crisis management

The book of Job and the plagues of Egypt or an image crisis

Surely you associate Job and his series of incredible misfortunes. And the ten Egyptian plagues that shook the unmoved Pharaoh? From such cataclysms no one

Social media

What to do when advertising doesn’t work – or the 5 most common mistakes in advertising systems (Facebook, Instagram, LinkedIn)

The ad manager is an environment in which it is easy to get lost, whether on Facebook or LinkedIn, so it is not surprising that

Social media

EFFECTIVE ADVERTISING IN SOME

Is low-budget advertising on Facebook effective? Can Facebook advertising with a low budget be effective? Is it possible to promote a post for £5? What

Podcast

A podcast for your business

The podcast boom is in full swing and so far there is no sign of a decline in this trend. Already more than 40% of

Marketing

How to write so they want to read?

In principle, writing seems simple. You just need to know the rules of punctuation and spelling. All you need is a keyboard, a computer and

Public relations

Relationships are the most important – Summary of the 17th edition of PR in Local Government

The 17th Conference on Public Relations in Local Government and State Administration is now history. This time it was held in Wałbrzych. In the eyes

Social media

How do you write posts on Facebook?

Facebook is still the most popular social network in the world. Although Instagram and TikTok are attracting more and more users, it is FB that