Marketing

Marketing

UGC as a driving force behind marketing campaigns

In a world where trust and authenticity play a key role, brands are increasingly turning to content created by their customers. What exactly is UGC

Business, Marketing

Experiences and desires instead of needs and benefits. That is, how to promote a tourism product?

Have you noticed how different tourism organizers, hotels, resorts, and increasingly often spas promote their products? Instead of describing how beautiful their rooms are and

Marketing, Social media

TikTok supporting local artists?

TikTok is a unique space with over 100 million users in Europe alone. The numbers speak for themselves! It is one of the fastest-growing social

Marketing

Spokesperson vs journalist. Buddies or enemies?

No one wins with the media. This is a truism as clear as day. A spokesman in a confrontation with a journalist has as good

Marketing

How to write so they want to read?

In principle, writing seems simple. You just need to know the rules of punctuation and spelling. All you need is a keyboard, a computer and

Marketing

THE ‘PROPS PROFESSION’ CAMPAIGN AWARDED BY OLX!

Innovation - it is thanks to this that the project we are implementing for CMC Poland has been recognised and awarded in the prestigious OLX

Marketing

How do you do marketing at Christmas?

Alongside the YES ad, blocked by TVP, this is the campaign that generated the most buzz before Christmas. How did a single, rather inconspicuous poster