Marketing

Business, Marketing

Experiences and desires instead of needs and benefits. That is, how to promote a tourism product?

Have you noticed how various tour operators, hotels, resorts and, increasingly, spas promote their product? Instead of describing what beautiful rooms they have and how

Marketing, Social media

TikTok supporting local artists?

TikTok to wyjątkowa przestrzeń, która tylko w Europie liczy sobie ponad 100 milinów użytkowników. Liczby mówią same za siebie! To jedna z najszybciej rozwijających się

Marketing

Spokesperson vs journalist. Buddies or enemies?

No one wins with the media. This is a truism as clear as day. A spokesman in a confrontation with a journalist has as good

Marketing

How to write so they want to read?

In principle, writing seems simple. You just need to know the rules of punctuation and spelling. All you need is a keyboard, a computer and

Marketing

THE ‘PROPS PROFESSION’ CAMPAIGN AWARDED BY OLX!

Innovation - it is thanks to this that the project we are implementing for CMC Poland has been recognised and awarded in the prestigious OLX

Marketing

How do you do marketing at Christmas?

Alongside the YES ad, blocked by TVP, this is the campaign that generated the most buzz before Christmas. How did a single, rather inconspicuous poster

Marketing

Influencer needed now!

Prevention is better than cure, that is, after you anti-crisis strategy papers.

Marketing

The best books on marketing and beyond

Books for marketing? Public relations? On social media? There are those who proudly say that they have not read a single book related to the

Marketing

Do you know what your name is? Principles of good naming

You are setting up a business, launching a new product. What do you need? Of course, you need to do a lot of formal work,

Marketing, Podcast

Podcast #3 Ewa Lipka – How to promote a mine town?

Katowice not Lisbon, you know. After all, there's not so much sun in the south of Poland. And besides, Silesia is all about mines, coal

Marketing

This unfortunate CSR

Three little letters and they can make so much fuss… CSR, or corporate social responsibility, is a very legitimate and right concept, at least in

Marketing

Christmas in December? It’s a relic!

You go shopping and suddenly among the colourful notebooks, markers, flowers and candles you spot.... Christmas accessories! Shock? Disbelief? The calendar has long since turned

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