Public relations

Public relations

Internal Pr – what is it and why is it worth it?

Proper communication of any company with the outside world should take place in an organised and planned manner. This includes PR strategies and activities, advertising

Public relations

Relationships are the most important – Summary of the 17th edition of PR in Local Government

The 17th Conference on Public Relations in Local Government and State Administration is now history. This time it was held in Wałbrzych. In the eyes

Public relations

Documents like a bible – Code of Ethics #1

Where to start? By preparing for the crisis by creating strategy documents. There are several of these. If they are treated like a company bible,

Public relations

Lightness

“I've eaten bread from many ovens, because I've been watching the world for years,” wrote Andrzej Sikorowski, and Maryla Rodowicz sang it. The lightness of

Public relations

2020 behind us. What will next year bring?

It has been a difficult year. In marketing, events, public relations, the toughest since the last crisis, in 10 years. In political marketing, an exceptional

Public relations

We stand with medics or CSR in times of epidemics

26 days of action, 4 transports, 2 hospitals and 2,300 foodstuffs for medical staff and personal hygiene and household chemicals for patients. This is, in

Public relations

The snowball effect, or the success of the #challenge…

Cyclical challenges are making waves on social media. After the undoubted success of the #icebucketchallenge tackling the topic of amyotrophic lateral sclerosis, it was time

Public relations

Copywriter – craft or art?

The first literary figure in Poland to commit a misalliance with advertising was Melchior Wańkowicz. He was the author of the pre-war slogan ‘Cukier krzepi’

Public relations

DIY or the way to coronavirus

What to do when, during a global pandemic, a client is forced to suspend its business but wants to be active on social media? You

Public relations

CHOOSE ME DONKEY

We are coming to the end of the first round of the election campaign. There will probably be a second, but I'm not talking about

Public relations, Social media

Video conferencing software. Which one to choose?

A conference, a brainstorming session, a training session or maybe a fitness session? For many of us in mid-March, the world stopped for a while.

Public relations

Home office. New realities. New challenges.

Mid-March. Calendar written to the brim - business meetings, conferences, training sessions. We are operating at 110%. And suddenly... a new reality. The reality of

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