You know that feeling of emptiness in your head when some distant relative asks what you actually do for a living? Or on the contrary, so many things immediately come to mind that you don’t know where to start listing them? That’s what we do. That is why we have decided to summarise what occupies our working day and once and for all confirms or dispels the assumptions of the ‘rest of the world’ about what public relations professionals do.
Always, everywhere, with everyone and on every topic. Because it’s worth talking, and the best ideas are born during the craziest discussions.
We listen. And with our ears, not our stomachs. All to be the first to hear about upcoming trends, hot names and undesirable stocks.
Texts, descriptions, posts, articles, scripts, emails, reports, regulations and much, much more. Because you’ll find the requirement for a light pen in every public relations job advertisement.
We follow. Almost as well as Krzysztof Rutkowski. We target radio, newspapers, television and social media. We follow up every lead and – if it’s worth it – share it with the world.
Facebook, Instagram, Twitter and LinkedIn. We fire up social media as soon as we open our eyes in the morning and try to doscroll to the end every day. In the process, we catch tidbits of information for our clients, we bounce information off each other and we look for opportunities for real-time marketing.
For news, for crises, for hitches and opportunities for action. The sooner the better, although not always immediately, lest emotions take over.
We come up with. Actions for our clients, lyrics for radio spots, slogans for campaigns, topics for articles. And rusks to make the rest of the team laugh.
Gaining further degrees of initiation. Ornithological event? There you go. An event for pregnant women? No problem. A campaign to promote vocational education? Done! And with each one, new experiences, knowledge and a portfolio entry.
Sometimes longer, sometimes shorter. Sometimes at weekends, sometimes after hours. Sometimes in a team, sometimes solo. But always so that the client is satisfied.
Is this all we deal with at work? Oh no, it’s only a fraction of the tasks we face in PR, but maybe these prompts will help clarify the nature of our work. And if that’s still not enough, you can always quote crisis guru Monica Czaplicka and, when asked ‘What do you actually do at work?!’ answer ‘It depends…’ .
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