Covid 19 thwarted absolutely everyone – businesses, customers, marketers and every ordinary person. Our lifestyles changed and daily habits had to be worked out from scratch. Shopping centres found themselves in a quandary. The complete closure and then the gradual loosening of restrictions still affecting the number of shoppers and the way they sell significantly affected their operation. A revolution had to happen on social media as well – all the shopping posts, incentives to come to the market, promotions and events lost their raison d’être. There is no such thing as an empty man or Solomon, but there is no challenge that we would not try to work out at least a little.
Responding to the needs of our client, CH 3Stawy, which wanted to stay in touch with its customers despite the lockdown, we created a unique series. We thought of the little ones, frantic within 4 walls from an excess of internal energy, and their parents, forced to combine work at home with remote education and taking care of their offspring. For the former, we wanted to keep them occupied and entertained during the long days spent locked up. For the latter, we wanted to give them inspiration for games and at least a moment’s peace and quiet to drink warm coffee. This is how Ola Stawowa and her Home Creative Guide came into being.
Ola Stawowa in CH 3Stawy
Our heroine is a nod to the master of domestic DIY, Adam Słodowy. Like her prototype, Ola presents experiments, games and simple experiences. This time, viewers watch her not on a TV screen, but on a smartphone or laptop. Bearing in mind the need for isolation, we decided to use only things and materials generally available in every home for the games. Cards, bottles, scissors, plastic bags and even sweets. Throughout the series of 5 episodes, we presented step-by-step how to make surprising, yet very simple to make props and attractions.
We made all the instructional videos using our own studio. The editing and graphics accompanying the action were also done within the PRC Group. We published the short instructions on CH 3 Stawy’s Facebook page and encouraged fans: #gethome and spend this time creatively. The finale of the Guide was a competition organised on 3 Stawy’s fanpage, which received 74 entries.
The whole action showed us that you can get out of any situation creatively and by involving fans gathered on social media. For the whole team involved in the action, making the films was a great adventure and pure fun. Never before has the love of handicrafts and DIY that we develop in our spare time come in so handy professionally. And for the client, it was clear proof that we are not short of good ideas even in the greatest crisis.
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