Today, anyone can be a cameraman. In fact, anyone can also be an editor! All you need is a good smartphone, which usually already has image stabilisation, a gimbal to neutralise major vibrations and a programme downloaded from the AppStore or GooglePlay.
But is this enough when promoting products and brands?
Initially, they certainly do. Customers who follow a brand on social media or visit its website are primarily looking for information. But who said that information has to be just text? Gifs, boomerangs, tiktoks – these are just a few ideas on how to showcase your product or company in an original way. You need to grab the viewer’s attention! And images do this best. This is why film promotion and advertising is so effective.
Most people in the world are visual. We are not just talking about the younger generation here!
If you want to be memorable to your audience and customers, you need to showcase the best of your company. State-of-the-art equipment, machines that you don’t see every day, but above all people who feel that the work they do is also their passion. A well-told, dynamic story is a treasure, and this treasure may soon attract new customers. Let’s play with emotions, because people love it.
Not everything depends on the scenario
There are those who say that a film script is a must. Always and everywhere. Let’s dispel that myth, eh? There are, of course, productions such as complex commercials or political spots that need a detailed step-by-step description. Every location, person met in the film, gesture is then of great importance, so it’s good if the action plan is structured and locked into a certain framework. Other productions do not require such a script. Usually only an outline or a spontaneous action is enough, which brings the best results.
Why?
Because we are not limited by any time frame or script. We can add something that we happen to remember, or we can weave in a nice visual shot that we happen to see. However, we need to be mindful of timing, especially if we are posting to social media in a video. On platforms such as Facebook and Instagram, a promotional spot should be a maximum of one minute long. An overabundance of content on social media makes it difficult to hold the viewer’s attention for a longer period of time.
Our experience shows that the key to an attractive video very often lies in the music. When creating films, you have to think ‘sound’. This is a huge help not only in the creation of the film itself, but also in editing. The dynamics of a film are not just about the speed of the shots. It is above all about matching them to the rhythm of the soundtrack. If you can combine all this with interesting shots, you can create a production that is memorable for current and future clients.
All rights reserved