Advertising on TikTok
Don’t Make Ads. Make TikToks – this is TikTok’s slogan, referring to the advertising creations on this platform. What does it mean? A good TV or online ad will not be a good TikTok every time, fitting in with a distinctive style and audience. TikTok are authentic short films characterised by humour and an interesting, often funny punchline. The typical advertising campaigns we are bombarded with on a daily basis will be skipped after a second. No mercy!
Creating advertisements on TikTok
To make your first advertising campaign on TikTok, you first need to set up a special company account. Then specify a campaign name, set a budget and choose an advertising target. Like Facebook Manager, TikTok Ads Manager gives the user a lot of choice when it comes to selecting an advertising target.
- Traffic
- Application installation
- Conversion
- Reach
Advertising formats on TikTok
Advertising on TikTok builds brand recognition, engages other creatives, gives you a competitive edge and, through a variety of advertising formats, is remembered for a long time.
TopView – Only one advertiser per day can use this format, which is implemented in reservation mode. TopView is the first video that is displayed each time the application is activated. The full-screen video format can last between 5 and 60 seconds.
Brand Takeover –As with TopView, this is the first video the user sees. Static forms of advertising (JPG, PNG) – displayed for 3 seconds, dynamic (video without sound) – from 3 to 5 seconds.
One Day Max – An ad that appears in the ‘For You’ section. This is the first in-feed video displayed between 4 and 7 TikTok. The video with sound can be between 5 and 60 seconds long.
Brand Premium – In-feed format without a specific item in ‘For You’. Video length identical to One Day Max.
Auction Ads – Advertising film located in the feed. Maximum length is 60 seconds including sound.
Boosted TikToks – It has the ability to promote organic content on a brand or collaborating creator’s profile. The full-screen video can last between 5 and 60 seconds.
Hashtag Challenge – It encourages the TikTok community to become brand ambassadors and invites users to create content related to the campaign theme.
Branded Effects – Personalised branded AR effects i.e. filters, stickers and special effects. Branded Effects encourages activity and recording of brand trends.
Let yourself be remembered!
In the case of TikTok, the creation of the advertising campaign plays a key role. It is no trick to copy a video created for YouTube or Facebook and upload it to TikTok. Advertising, like the most popular TikTok, should fit in with the current trends of the application. And they change very dynamically. An ad that is relevant today will, in a month’s time, be a reheated crockpot and an attempt to stand out from something that has already been forgotten.
Want to use advertising on TikTok to promote your brand? We can help you embrace it. We are the official advertising partner of TikTok. Write to us!
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