Strength of coverage
The more followers, the better the effect from the collaboration? Not necessarily! First set yourself objectives and decide who you want to target with your content. If you want an advertising campaign that will influence brand recognition and visibility, work with macro-influencers. Powerful numbers of followers on an influencer’s profile will certainly help you achieve the desired effect. However, to reach a more personalised audience, rely on micro-influencers. Their fan engagement rate is usually higher than the first group with a larger reach. Specific brand advertising? This is the right direction!
Original content
Influencer marketing is a great opportunity to present your brand in a completely different way. To meet your customer’s needs, it’s worth using current communication methods that bring success. Influencers are masters of creative ideas that are sure to fit perfectly into the main idea of a marketing campaign. Credibility and authenticity is something you absolutely have to bet on in this type of collaboration. Nothing shortens the distance like brand transparency, and an influencer acting as an intermediary between the brand and the customer can help you with this.
Viralisation
Pass it on, i.e. viral content that will provide you with a significant increase in your audience. One of the most common methods of communication when working with influencers is storytelling. The content they create is usually kept in an interesting narrative, which significantly influences its reception. In this way, posts that are commented on and shared become viral and thus an additional form of promotion for your brand.
Influencer marketing can be an effective form of promoting your brand, but it requires the creation of an appropriate strategy if their market is completely alien to us. Are you ready for change? Write to us, together we will create something really creative!
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