Scope of activities – how do we help in crises?
We work with companies that want to have a ready plan and a trained team, as well as those that need immediate help because a crisis is already happening—in the media, online, or within the organization.
Crisis management strategy – plan and risk analysis
- Audit of reputational risks and potential crisis scenarios
- Developing an individual plan (crisis manual) for a company or institution
- Defining communication procedures, crisis team, and response channels
A well-prepared crisis plan is not a formality—it is a realistic roadmap that allows you to make quick and accurate decisions in difficult moments.
Crisis response – we act when the situation gets out of control
- Rapid activation of the PRC crisis team
- Consultations, announcements, operational advice 24/7
- Managing communication in the media, social media, and within the company
In times of crisis, when emotions and chaos easily take over, experience and composure are what count most. We help you take control of the situation—both externally, by directing a precise message to the media and your audience, and internally, by ensuring efficient communication that allows you to maintain order and control over the crisis.
Crises in social media – every minute counts
- Real-time monitoring of mentions and reactions
- Preparing responses and messages for social media channels
- Moderation, escalation, and ongoing activities in the digital sphere
Social media is now the most common source of crisis escalation. We know how to manage communication in a dynamic environment that does not forgive mistakes.
Image crises of leaders – we protect the reputation of public figures
- Consulting for boards of directors, spokespersons, experts, and public figures
- Communication in the event of errors, accusations, conflicts, or controversies
- Strategy for rebuilding trust and restoring the image of an expert
Personal image is an asset that can be lost in an instant during a crisis. We help protect and rebuild it, taking into account the specific nature of the media and society.
Crisis training – team preparation
- Workshops for management teams and communications departments
- Crisis simulations and media response training
- Training in public speaking and stakeholder relations
Responding to a crisis is a task for the entire organization—from the communications team to senior management. We ensure that everyone is aware of the risks and knows how to act in accordance with procedures.
Public consultations and communication on sensitive topics
- Communication strategy for projects that may cause social tensions
- Conducting meetings, consultations, and dialogue with the community
- Preparation of informational materials and narrative justifying the project
Not every project is met with enthusiasm. We help build a narrative that explains, engages, and reduces resistance—before protests turn into a media and local crisis.
Why crisis management with PRC?
Because we have it in practice, not just in presentations. For over 20 years, we have been helping brands and organizations respond to situations that threaten their reputation and trust. We have worked with large companies and public institutions as well as individuals – before the crisis arose and when it was already on the front pages of news websites.
We offer comprehensive services, combining strategic consulting with immediate operational support. Our team consists of specialists in media communications, digital, social media, internal communications, and PR – thanks to this, we are able to effectively manage a wide range of crisis activities, both externally and within the organization.
We know how to control the narrative, ease tensions, and regain control over the message – and above all, we understand that in a crisis, what counts is a quick response, professionalism, and complete trust.
Let’s talk before it gets noisy
All rights reserved