From individual actions to complex multi-channel campaigns, we design activities that deliver results from day one. We offer comprehensive services: we plan, create, set up campaigns, and report results.
Campaign strategy – because advertising must have a plan
Before launching a campaign, we develop a strategy based on goals, data, and opportunities. We select channels, define KPIs, and tailor the message and formats. Planning is not a formality—it is a map that allows us to know exactly where we are going.
Key visual of the campaign – recognizable at first glance
We create distinctive key visuals that not only attract attention but also consistently build your brand in the eyes of your audience. Consistent aesthetics, memorable motifs, adaptation to the medium—all this to ensure that your campaign does not get lost in the scroll.
Meta Ads (Facebook & Instagram)
We run effective advertising campaigns in the Meta ecosystem – from building reach, through lead generation, to direct sales. We design campaign structures tailored to the customer’s decision-making path: from cold audiences to precise remarketing.
We create tailored creations – from static graphics to dynamic catalog and video formats. We monitor results at the set and individual ad level, constantly optimizing for ROAS, CPA, and CPC. We use all available tools: Conversion API, remarketing, A/B testing, and expanded lookalike audiences.
Google Ads – when you want to be first when someone searches
We design comprehensive Google Ads campaigns covering search engines, advertising networks (GDN), product campaigns (Google Shopping), remarketing, and YouTube. We tailor our strategy to specific goals: sales, leads, inquiries, or brand awareness.
We analyze search intentions, select keywords, and design ad content that is not only relevant but also converts. We also configure ad extensions, measure effectiveness, and integrate with Google Analytics 4.
Each campaign is monitored and optimized in real time – so as not to burn through the budget, but to direct it where it brings results.
TikTok Ads – content that looks like content but acts like advertising
Today, TikTok is one of the most effective tools for building reach and sales – provided you understand how it works. We create campaigns that fit the native style of the platform: authentic, emotional, designed for specific goals.
We focus on creativity, but backed by data – we test formats, use TikTok Pixel, and optimize campaigns for conversion, not just views. On TikTok, the first second counts – we know what to do with it.
LinkedIn Ads – targeted B2B campaigns
LinkedIn is an environment where context, credibility, and personalization matter. We create campaigns that reach specific decision-makers—by industry, position, location, or company size.
We use the full capabilities of the platform: lead ads, sponsored content, InMail campaigns, and remarketing with Insight Tag. Each action has a specific goal – inquiry, contact, conversion.
Lead campaigns – data that has value
Lead generation is not just a form – it is an entire conversion process, from the first contact to automatic integration with CRM. We design campaigns that attract interested recipients, not random ones.
We build fast conversion paths: native forms, dedicated landing pages, micro-activations. We care about the quality of leads.
Ad account audits – before you blow through another budget
Good campaigns start with diagnosis. We conduct a detailed audit of your advertising accounts: we check campaign structures, targeting, creatives, budgets, and data from tracking tools.
We analyze not only effectiveness but also opportunities for improvement. You receive a specific recovery plan—with clear conclusions and recommendations for getting started or optimizing.
Analytics, conversions, and data tracking
- Meta Pixel and Conversion API
We track, measure, and optimize all advertising activities on Facebook and Instagram. We set up and configure Pixel and Conversion API to effectively record conversions, custom events, and remarketing — even with cookie restrictions.
- Google Tag Manager (GTM)
We use GTM to precisely manage marketing tags without having to interfere with the website code. This allows us to quickly implement changes, track conversions, clicks, events, and build a complete picture of the user’s path.
- Google Analytics 4 (GA4)
We analyze user behavior on the website — from the first visit, through key micro- and macro-conversions, to the purchase or lead. We configure goals, funnels, and custom events to extract maximum insights for advertising campaigns.
Landing pages – space that converts
We design landing pages (one-page sites) that are an extension of the campaign – visually consistent, logically arranged, and optimized for conversion. Whether the campaign is collecting leads, signups, or promoting a new product, the page must lead the user to take action.
We create UX, copy, and layout with a specific goal in mind, not just aesthetics. Advertising redirects attention – landing pages turn it into results.
Why advertising campaigns with PRC?
As a 360° agency, we combine knowledge and experience from various areas – from communication strategy, through social media, PR, and content, to performance marketing. This allows us to look at a campaign not only through the prism of clicks, but also in terms of brand consistency, business effectiveness, and long-term image.
We create campaigns that are not detached from the whole, but integrated with it. Thanks to the cooperation of specialists from various fields, we are able to design advertising that simultaneously engages, converts, and builds brand value.
Let’s create a campaign that delivers results.
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