SOME online training

Do you want your brand to be talked about more in SoMe than Lewy’s transfer to Barca?

Or are you looking for a man who can show you how to play in the complex advertising system of

Facebook and Instagram so that you always come first?

Take part in our training courses and move up a league in SoMe communication!

Check out our training programme and choose the right one for you.

Our trainers are practitioners with many years of experience. They deal with communication and advertising activities on Facebook, Instagram, LinkedIn and Tiktok on a daily basis.
This keeps our knowledge up to date and we have proven ways to address popular SoMe bugs.

SOME training topics:

COMMUNICATION IN SOME – THEORETICAL PART 4 H

Scope:

• Trends and tendencies in social media marketing – Facebook, Instagram,
• Social media strategy and its planning in the brand communication strategy
• Identification of target groups and creation of personae
• Effective communication methods
• Creation of valuable content
• Influencer marketing
• Common mistakes
• Useful tools for everyday communication in SoMe
  

COMMUNICATION IN SOME – WORKSHOP PART 4 H

Scope:

• Use of external tools
• Copywriting workshop – creating compelling posts
• Creation of graphics, roleplays, stories
  

CRISIS COMMUNICATION – THEORETICAL PART 2 H

Scope:

• Building an anti-crisis team
• What triggers a crisis
• How to respond to negative comments
• Mistakes made during a crisis
  

CRISIS COMMUNICATION – WORKSHOP PART 2 H

Scope:

• Suggestions for responses and ways of reacting to crisis situations
• Analysis of case studies from the participants’ industry
  

EFFECTIVE ADVERTISING IN SOME – THEORETICAL PART 2 H

Scope:

• The most common mistakes
• Specifics of social media communication and the creation of effective advertising content
• Types and forms of social media advertising
• Setting business objectives and planning an advertising budget
  

EFFECTIVE ADVERTISING IN SOME – WORKSHOP PART 6 H

Scope:

• Configuration of advertising account and business manager
• Creation of advertising campaigns
• Effective targeting
• Analysis of statistics and optimisation of advertising activities

WHO IS OUR TRAINING FOR?

For all individuals:

• anyone who wants to reach their audience in an effective and attractive way
• who own their own business and want to present themselves on SoMe
• are active in social media
• working in marketing or advertising agencies
• working in public institutions and non-governmental organisations

We conduct our training sessions in small groups so that we can directly relate to the examples and industries of the participants.
In the workshop parts, we work with examples from the participants’ industries and analyse specific profiles and cases.
Trainings are conducted online live and are workshop-based.

Requirements for the training: laptop.