Marketing, Podcast

Podcast #3 Ewa Lipka – How to promote a mine town?

Katowice not Lisbon, you know. After all, there's not so much sun in the south of Poland. And besides, Silesia is all about mines, coal and smog. They even make soap and jewellery from coal - they have so much of it, after all. But is this really what life is like in Kato in 2020?

We have a little chat with Ewa Lipka from the Katowice City Hall about how this mine city is promoted, what is the so beautifully named fashion for Kato and why, if it is so cool, and certainly cooler than it used to be, Katowice is steadily depopulating #Katowice #Kato #marketing #promotion

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