Until recently, it was the photos that played the most important role on Instagram. An organised feed and aesthetically pleasing frames were the main tool for communicating with your audience. Now the time has come for video, and not just any video! 90 seconds of well-thought-out material in the form of a reel offers many more possibilities than static posts.
Where to start?
Do you bake cakes, create wedding or event stationery or maybe your passion is soy candles? Pull out your smartphone and, instead of another photo to upload to your Instagram, record a short video of your product creation process. There’s nothing more satisfying after a long day than watching a ‘how it’s made’ reel – confirmed info! Top it off with popular music, interesting editing and voilà – your roll material is ready.
Break the routine on your profile and stand out from the competition with original content that will guarantee you appeal to your fans. Reels can be a way of showcasing your work, informing about new services or a break from schematic posts in the form of humorous videos. You don’t need to be a master of speaking in front of the camera, good shots, a well thought-out script and basic video editing skills will suffice.
Reels are the perfect tool for increasing your reach, building your brand image and brand recognition among regular and new audiences. It’s worth reaching for if you want to move with the times!
How do you create a roll?
Due to the high level of competition from Tik Tok, Instagram continues to introduce newer and newer features in order not to lose its users. Following recent updates, Instagram Reels offers creators:
– longer videos (up to 90 seconds),
– stickers in the form of, among other things, polls, quizzes or sliders with emoticons, which we know very well from InstaStories,
– ability to import your own audio from the camera roll,
– ready-made roll templates that we can reproduce and adapt to our own ideas.
The intuitive tool will allow you to create a finished roll that you simply publish on your profile. And what if the basic functions don’t produce satisfactory results? No worries, you’ll find plenty of apps that will allow you to develop your passion for a little advanced editing.
One of them is CapCut, where you can create reels freely using original transitions, filters, stickers or effects. Thanks to such apps, your videos will represent a higher level and thus be more attractive.
So, let’s get your smartphones in gear and get to work! Rollers won’t make themselves!
Klaudia Sokołowska
Account Executive
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