Social media for everyone?

Social media for everyone? Definitely yes!

Nowadays, we probably have no doubt about that. The multitude of channels offers great opportunities. Facebook, Instagram, Snapchat, Twitter and the recently fashionable Tik-Tok. Are you offline? You don’t exist.

Social media for every customer? Definitely not!

Without analysis, not a move. Who? To whom? For what purpose? For example, a shopping centre and a Facebook page.

Opportunity or threat?

We are still a long way from the era of the e-commarce and the replacement of stationary shops with show rooms. It is therefore worth taking advantage of the new trends. Traditional mailing and paper newsletters are slowly becoming a thing of the past. Facebook is leading the way here. Its 16 years of operation have been marked by major changes. New types of posts, a significant change in reach, complex algorithms – welcome to Facebook 2020.

What to publish?

News, current tenant promotions, styling, shopping centre amenities, tips, invitations and event coverage – just a small preview. The possibilities are endless. We react to current events and run competitions. We make the Gallery more ‘social’.

How to publish?

Effectively! We react and create content according to the latest trends. We say NO to boring and clichéd posts, choosing creative posts with potential. We move away from idealised shutterstock photographs in favour of real photos. We tailor language to the audience and reinforce posts with attention-grabbing emoticons. We rely on relationships to guide our communication. We appeal to the local so that the townspeople become ambassadors for the shopping centre. Today, the shopping centre is not only a place for shopping and bargains, but also a place for fun, entertainment and meetings.

Why publish?

To be able to react! The speed of reaching the customer is very important nowadays. We strive to increase community involvement in the media. The increase in the number of active users is our small success. Every reaction, every comment, every sharing puts a smile on our faces.