public relations – Agencja PR / Grupa PRC

Business, Marketing

Experiences and desires instead of needs and benefits. That is, how to promote a tourism product?

Have you noticed how different tourism organizers, hotels, resorts, and increasingly often spas promote their products? Instead of describing how beautiful their rooms are and

Marketing, Social media

TikTok supporting local artists?

TikTok is a unique space with over 100 million users in Europe alone. The numbers speak for themselves! It is one of the fastest-growing social

Marketing

Spokesperson vs journalist. Buddies or enemies?

No one wins with the media. This is a truism as clear as day. A spokesman in a confrontation with a journalist has as good

Public relations

Internal Pr – what is it and why is it worth it?

Proper communication of any company with the outside world should take place in an organised and planned manner. This includes PR strategies and activities, advertising

Crisis management

The book of Job and the plagues of Egypt or an image crisis

Surely you associate Job and his series of incredible misfortunes. And the ten Egyptian plagues that shook the unmoved Pharaoh? From such cataclysms no one

Public relations

Relationships are the most important – Summary of the 17th edition of PR in Local Government

The 17th Conference on Public Relations in Local Government and State Administration is now history. This time it was held in Wałbrzych. In the eyes

Public relations

Documents like a bible – Code of Ethics #1

Where to start? By preparing for the crisis by creating strategy documents. There are several of these. If they are treated like a company bible,

Marketing

The best books on marketing and beyond

Books for marketing? Public relations? On social media? There are those who proudly say that they have not read a single book related to the

Public relations

2020 behind us. What will next year bring?

It has been a difficult year. In marketing, events, public relations, the toughest since the last crisis, in 10 years. In political marketing, an exceptional

Public relations

The snowball effect, or the success of the #challenge…

Cyclical challenges are making waves on social media. After the undoubted success of the #icebucketchallenge tackling the topic of amyotrophic lateral sclerosis, it was time

Public relations

DIY or the way to coronavirus

What to do when, during a global pandemic, a client is forced to suspend its business but wants to be active on social media? You

Public relations

CHOOSE ME DONKEY

We are coming to the end of the first round of the election campaign. There will probably be a second, but I'm not talking about