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Social media

What to do when advertising doesn’t work – or the 5 most common mistakes in advertising systems (Facebook, Instagram, LinkedIn)

The ad manager is an environment in which it is easy to get lost, whether on Facebook or LinkedIn, so it is not surprising that

Social media

How do you write posts on Facebook?

Facebook is still the most popular social network in the world. Although Instagram and TikTok are attracting more and more users, it is FB that

Social media

How to read and analyse Facebook statistics?

Systematic analysis of fan behaviour and checking the effectiveness of published content on social media can make a significant difference to the effectiveness of a

Marketing

Influencer needed now!

Prevention is better than cure, that is, after you anti-crisis strategy papers.

Social media

How do I advertise on TikTok?

TikTok is a unique place for brands. The app continues to generate huge organic reach and allows even first-time creators to make a name for

Social media

How do you run a shopping centre’s social media?

Wondering how to run a shopping centre's social media? There is no single, simple recipe for effective communication. Facebook, Instagram, sometimes Snapchat or TikTok are

Marketing

The best books on marketing and beyond

Books for marketing? Public relations? On social media? There are those who proudly say that they have not read a single book related to the

Social media

How to promote a shopping centre – brand ambassador

Shopping malls, and the retail industry more broadly, are looking for new ways to draw customers into interaction. The greatest opportunities for creativity are certainly

Social media

How do you create interesting InstaStories?

Instagram accounts are going from strength to strength, and with them the expectations of the audience. Creating creative content has always been a great way

Podcast

Podcast #6 Marcin Banaszkiewicz – What’s up on LinkedIn?

Why are ads on LinkedIn so expensive? How do you run your profile to get tangible results? Is uploading content there directly from Facebook the

Social media

Breakdown chases breakdown, or what’s not working on Facebook lately

We all know that failures will happen. About the fact that working in social media requires patience as well, but recently we have also learned

Podcast, Social media

Podcast #5 Monika Czaplicka – How to get caught up in a crisis and a nap with a mouthwash

Crises erupt at weekends - this we probably all know. But why is that? How is such a Wednesday or a dreary winter Monday worse