OLX Know How is an event created for the HR industry. During the last edition, the jury focused mainly on good practices and solutions concerning, among other things, recruitment processes. The event is also the final of the prestigious competition ‘Recruitment Leaders’, which aims to identify the most creative, innovative and effective recruitment campaigns across the country. Our project ‘Zawód na Propsie’ was awarded in the innovation category.
As part of our cooperation with CMC Poland, we are running a campaign to promote vocational education for young people from 2019. These are primarily young people and primary school graduates who are facing the choice of a further education path. The project mainly consisted of the creation of patronage classes in selected technical schools in Zawiercie, where students have the opportunity to gain valuable experience guaranteeing further development, as well as a secure start in their profession.
In addition to standard tools such as the creation of a website, fanpage on FB or billboards in urban space, the whole idea of the campaign was presented in the form of non-standard realisations. These included, above all, cooperation with sports clubs such as the Aluron CMC Warta Zawiercie volleyball club and the Viret CMC Zawiercie handball club, whose players, as idols of young people, promoted vocational education, as well as the creation of a computer game entitled ‘Play in the steelworks’, available both on a web platform and from mobile devices. The game became a tool thanks to which we were able to run a competition among the most important target group encouraging them to read other content related to the campaign.
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