What is their phenomenon? Task, transfer, appointment. The key to success is spontaneity, yet repetition. The idea is simple. To entertain, to raise awareness of a problem, to help. Although there is plenty of laughter along the way, at the top is always the person and their problems.
#gaszynchallenge
It is impossible not to mention at this point the huge success of the last big #gaszynchallenge action, i.e. pumping for a good cause. And although the results exceeded the originator’s wildest expectations it started very tentatively.
Pandemic. Gaszyn, a village in the Łódź Voivodeship. A fireman from the local TSO, Druh Marcin Topór, and his desire to help little Wojtek, who suffers from SMA. A quick reaction, an idea, 10 push-ups, a transfer, the nomination of more TSO units and…. the avalanche has started. An avalanche of help. Little and big, young and old, police officers, doctors, soldiers, priests, administrative staff, directors are pumping. Sports clubs, housewives’ clubs, local companies and large corporations have joined in. Everyone is pumping, because helping can be really fun. And even though the funds needed for Wojtuś’s treatment were raised very quickly, the campaign is not slowing down even for a moment. Today, its huge reach translates into helping more people in need.
Added value
Today, #challange is not only a direct way to help those in need, it is also a way for CSR campaigns and an extremely effective marketing communication tool. Quick, effective, to the point! We help others and indirectly help ourselves!
Although the campaign has clearly defined rules, the nominees compete for creative ideas. Each video is different, and an original approach pays off. The numerous reactions and shares help to build brand awareness. In addition, the #gaszynchallenge is an easy reminder that there are people behind the brand. People ready to help with a smile on their lips.
For what? For what? Why?
There is no shortage of criticism! It’s pointless! They certainly won’t do the transfer anyway! A bucket of cold water, and what does that supposedly change? Every now and then there are accusations that this is tactless, public fooling around with no real value. Is it really? Fun or real help? Take a look at the counter of any collection. The numbers speak for themselves…
Worth it? It’s worth it!
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