TikTok in a nutshell
TikTok is a great place for brands that are looking for a new audience. It is authentic and therefore highly engaging for its users. What is the basis of the app’s success and why are we so willing to spend up to several hours a day on it? This is a question to which there is no clear answer. Analysts surmise that it is mainly due to the creators who read the expectations of their audience very well, the unique allogorithm and its diversity. Will every brand do well in this form of communication? This is the place for creators who are authentic, want to build or develop a relationship with Generation Z, know how to create a valuable message and take their audience seriously. The key to success is therefore not only to be able to fit in with the trends out there, but above all to communicate thoughtfully with users. To help them find their way around the app, there are also tools to help them reach their target audience, which TikToka is currently testing!
What’s new in the TikTok app?
TikTok is not slowing down and announces another new feature that is currently in the testing phase! It’s about the new ‘Nearby’ tab for displaying local content to users. This is great news for local creators who want to reach the best-targeted audience by adding location tags to their videos. It is thought that the new tab could offer the chance to display even more personalised and relevant content to users. Currently, the bookmark is being tested by selected users in Southeast Asia. Who knows, perhaps it will be coming to us too in a little while. We look forward to it!
Klaudia Sokołowska
Account Executive
