Coffee, biscuit, Friday style posts… We are not suggesting that looser posts should be abandoned, as long as they fit into our strategy. However, such posts will not fit into every industry. An idea and a plan for posts is the foundation of effective social media communication. You need to answer the question of what your audience is looking for.
Asking questions with the option to answer yes or no. Facebook relies on close relationships and initiating conversation, and artificially boosting reach doesn’t work as ‘well’ as it used to.
Graphic voting polls are now passe. Now Facebook is promoting a poll format that works well, with fans eager to get involved and cast their votes. A new feature is the ability to promote these types of posts in the ad manager.
‘What’s up’ style questions do not improve conversions. On the one hand, we are promoting real-life photos, relationships that are more private, but posts that don’t answer the audience’s needs and aren’t a solution to their problems don’t work. What do you need to do? Initiate conversations and make them valuable, varied comments.
Clickbait posts – for over a year, Facebook has been announcing a crackdown on posts that force clicks, comments or votes through reaction. While running many profiles for our clients, we noticed that the reach of such posts was dropping…but not for everyone. As late as the end of last year, we observed that in some industries such posts were not blocked. At the beginning of January, the reach dropped even where it had previously been one of the most clicked posts.
Tagging friends who … insert any text here. As with clickbait posts, Facebook effectively reduces their reach.
Competitions without ideas and without rules and regulations. Valuable competitions are not only a way to increase our reach, get new likes on our profile or sell our product. They are also a great opportunity to find out what our customers think, invite them to our premises or exchange experiences. Next week, we will publish a short tutorial for you on how to create a competition that generates engagement and complies with Facebook regulations.
Posting links and terms and conditions in a comment under a post. As recently as last year, it was said that dropping links in a post reduces reach and should be published in a comment. The situation was similar with longer text. Our observations show that neither practice affects the popularity of a post. In addition, a link placed in a comment is easier to miss.Posting links and terms and conditions in a comment under a post. As recently as last year, it was said that dropping links in a post reduces reach and should be published in a comment. The situation was similar with longer text. Our observations show that neither practice affects the popularity of a post. In addition, a link placed in a comment is easier to miss.
