What to publish on TikTok?

What to publish on TikTok to attract viewers?

There are many ideas. The platform still has a lot of free space and undeveloped space that can be used in interesting and original ways. This is primarily an opportunity for businesses and companies, of which there are relatively few on TikTok. And the reach of the platform is incomparably greater than, for example, Facebook. So what should you publish on TikTok to attract millions of viewers? Here are some trends that can make your video go viral.

Dancing and singing

Music is the foundation on which Musical.ly, the app that was later absorbed by TikTok, grew. Music trends have not changed since then. Users of the Chinese platform still love to record short videos in which they dance and/or sing. Lip sync, or moving one’s lips to sounds (songs or voice recordings) played from a playback, is also a popular trend. This seemingly infantile content attracts millions of viewers, who can not only like, comment and share, but also create duets in which they record their own video relating to a selected TikTok.

Comedy

A very broad category in which literally anything can be included. This ranges from pranks, to childish antics, tricks, excerpts from stand-ups to which someone does lip sync, to thoughtful and creative entertainment videos created specifically for TikTok. The popularity of such content varies greatly and depends primarily on the creator’s creativity and regularity in publishing.

Education

The title of the category may not be particularly racy at first glance, but the educational material that can be found on TikTok is extremely interesting and engaging. The creators convey knowledge in a relaxed manner, which, thanks to the TikTok format (short videos of 15 to 60 seconds), becomes much more attractive and, in addition, extremely memorable. Such educational profiles are conducted, for example, by language teachers, lawyers, dentists or businessmen. They share seemingly obvious knowledge, i.e. knowledge that is not a big secret, but there is something about it that makes you want to watch. Nearly half of the app’s users spend more than 60 minutes a day on TikTok. In contrast, one in three users use the app for around 30-60 minutes a day.

Tutorials

That is, ‘How to cut, build, create or paint’. Instructables are a separate section on TikTok, which, despite collecting a pretty solid following, requires a huge amount of dedication and commitment from the creators. Because, after all, it’s not all that easy to encapsulate creative work that takes up to a dozen hours in 60 seconds. However, a good idea and the right editing can be a cure even for such an affliction. The results of photographers or architects who publish their content on TikTok are jaw-dropping.

Challenges

This is what is hugely popular on TikTok. Although challenges are a somewhat controversial part of the platform, they engage millions of users. This, in turn, makes them spread across the web at the speed of light. A bucket of ice-cold water poured over your head, acrobatic and dexterity challenges, or the naked challenge of walking naked and recording your partner’s reaction. These are just examples of viral videos that have been and are being made all over the world. There are some interesting challenges that stimulate the creativity of users, but to keep the balance, there are also some that are downright silly. One thing is for sure though, the challenges are being watched and will be for a long time to come.

The boom is yet to come

Online creators, celebrities and, above all, brands, have already realised that there is huge potential in TikTok. However, before you get on this platform, you need to ask yourself whether you are capable of creating completely different content from what you have been posting on Facebook and Instagram up to now. After all, on TikTok, like nowhere else, creativity and speed in responding to trends are important. The real rash of official profiles of brands, cities or other entities that are present in our lives is yet to come. How will they cope on TikTok? What is certain is that only those who learn to swim the new style will not drown.